AdSense Publisher might have noticed a notification at top of their dashboard to add Ads.txt file. If didn’t have uploaded your ads.txt file to your web site it might cause you revenue loss. Which is not a smart initiative for the publisher. This definitive guide is for those who didn’t update their ads.txt file or trying to understand about this ads.txt initiative.
Table of Contents
What is ads.txt
Ads refer to Authorize Digital Seller and txt file format. Ads.txt is an initiative to sell ad inventory through the authorize digital seller. It might be Google or any other advertising network. This ads.txt gives the publisher more control over the digital ad inventory. The ads.txt initiative is led by the IAB and is designed to fight ad fraud.
Why it’s important to have ads.txt
As a publisher, it’s required to be updated with the latest innovation. There are several benefits of having an ads.txt file in site. It will help from counterfeiting the ad inventory. Initially increase CPM of the publisher. Advertisers are concent about the counterfeiting of the inventory. If the publisher doesn’t have updated ads.txt file that case the media buyers can’t verify were the ad impression is actually coming from. So there is a risk of potential revenue loss for publisher.
Generate Ads.txt for Adsense Publisher
This guide will show you to setup ads.txt file for AdSense Publisher. Open any text file editor, if you have notepad or notepad++ installed it will work fine.
- Create a .txt file from the text file editor.
- Write this following code snippet
google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
- Important: Make you replace pub-0000000000000000 with your AdSense Publisher ID.
Upload ads.txt to WordPress Platform
After the creation of the ads.txt file, it’s required to upload at the root directory of the hosting. Go to file manager and upload the ads.txt file to root directory of the site. Then you can check whether it’s successfully uploaded or not. Go to this Url yoursite.com/ads.txt replace yoursite.com with your domain.
Ensure your ads.txt files can be crawled
Make sure Googlebot has crawler access to the ads.txt file. You can check crawler access from the Google webmaster robot.txt Tester tool.
Pros and Cons of Ads.txt
- Increase of CPM
- Avoid ad revenue loss
- Privacy – Exposes publisher ID to public.
Finally ads.txt initiative smart, secure and safe for the publisher.