Tag Management is a system that allows the user to implement an analytical code snippet. Through
Tag Management system webmaster or marketer can quickly update tracking code
without any prior knowledge of coding. Once two short pieces of code installed in sites
opening of HEADER and BODY section then you can easily implement tracking analytics
from Tag Manager interface. Whenever you want to install a new analytics or marketing
code snippet, it can be done through the Tag Manager interface. You don’t have to insert code
snippet every single time on the site. So it’s quite simple.
In this definitive guide, we will know about the Pros and Cons of Google Tag Manager.
Let’s dive in.
Table of Contents
- What is Google Tag Manager
- Background of Google Tag Manager
- Core Features Google Tag Manager
- Setup Google Tag Manager on WordPress
- Google Tag Manager Extension
What is Google Tag Manager
There are several Tag Management systems that can be used for marketing purposes.
Google Tag Manager is an advanced analytical Tag Management tools that allow
webmaster or marketers to a Smart Tagging Solution. In Short, it’s known as GTM- Google
Tag Manager. GTM is developed by Google.
Background of Google Tag Manager
Google has introduced Version 1 in October 2012 and Version 2 in October 2014. GTM API
also announced with the release of version 2.
Initial Components of Google Tag Manager
Triggers – Define when to fire the tags fire based on events, such as when a form is
Variables – Collect specific information and pass it onto the data layer.
Core Features Google Tag Manager
- Easy to install and
- Quickly updates tracking analytics
- Safe and secure
- User-Friendly Web interface
- Records previous versions of Tag
- No dedicated support
Setup Google Tag Manager on WordPress
This guide will provide a piece of comprehensive knowledge to set up the Google Tag
Manager in WordPress. GTM is completely free of charge. It requires a Google account to
- From your Google account visit to the following URL to set up a GTM Account
Google Tag Manager Login. Then click “Start For Free” to create or
add a new GTM Account. It requires filling ‘Account Name’, ‘Country’ and website
address. Input a descriptive name for ‘Account Name’ it will help you to navigate account
and select country. Then set web URL, www.yoursite.com. It’s doesn’t require to use
HTTP:// or https:// URL. Choose a container. We are going to set up GTM in a WordPress
site, select ‘Web’ from Container.
Note: Google asked to share data anonymously, you can check or uncheck this option.
- Next, in the popup window appear with HEADER and BODY code snippet. The main part of
the GTM setup process. The Code snippet have to insert in Opening of the HEADER and
BODY of the site. You can do this manually or using a WordPress Plugin. In this guide, we
are going to insert code snippets through a plugin. If you are interested to go through the
manual process, you can and in this linked article.
- Log in to the WordPress admin panel. Go to Plugin, then click Add New Plugins search for
‘Insert header and footer’ by WPbeginner. Install the plugin and Active it. Now navigate to
Settings> Insert Headers and footers.
- Two Fields are available here to insert a code snippet in the Header and Body area. Copy the GTM
Header and Body code, paste it accordingly. Then save the code snippet. Not It’s done.
Manual Method [Alternative]
In this manual method, you have to edit and update with the Google Tag Manager snippet. Go to Appearance>Theme Editor.
Note: You might have serval themes but choose the Active one only.
You can check whether Google Tag Manager is working or not by using a Preview option
from GTM. Then go to your site URL and refresh the window. A Google Tag Manager
Debug option will appear in the browser at the bottom right corner. The debug mode will show you which Tags are fired on the site through GTM. In the future whenever you install new
Tag the Debug mode will show the fired tag. Another interesting feature of GTM is you can
share the preview with co-workers. Use “Leave Preview Mode” from the GTM overview to exit
the debug mode. Another way you can use to inspect the tag, using the Google Tag Assistant browser extension.
Google Tag Manager Extension
Tag Assistant allows inspecting the GTM tag. Using Tag Assistant you can verify the tags easily. Tag Assistant extension is completely free